Nimax new website wins technology award

19th April, 2018

Nimax Theatres and TixTrack are delighted to announce that our new website and ticketing platform won the Impact Award at this years Ticketing Business Awards 2018 in Manchester. Steven Sunshine, Chief Executive Officer at TixTrack collected the award.

Laurence Miller, Commercial Director at Nimax Theatres said:
This project has been a unique team effort between Nimax, TixTrack and Lightmaker to not just upgrade our ecommerce platform but also to take us to a new level for the West End. With the View-from-Seat and Select-a-Seat modules, we are able to provide a very special customer experience to enhance their seat buying. Together with being the first West End chain to offer Apple Pay on mobile, our customers can fully complete transactions in less than 30 seconds. Our customers and producers have been delighted with the experience and the results. Furthermore, it has led to a genuinely massive increase in the share of business coming to the venue, which assists with customer service, customer satisfaction and revenue management. When we began this project two years ago, I never thought the results would be as good as they have ended up. It has been wonderful.